ABOUT

Welcome to our boutique group of fractional executives! Our special trio of founders have known each other since their freshman year at Vanderbilt.

We have each had successful careers helping companies grow and have gone through fundraising, IPOs, mergers, and acquisitions.

We are excited to offer our collective experience to help high-growth small businesses structure themselves for success and develop marketing strategies and programs to drive revenue growth.

Let us help you take your business to the next level.

OUR FOUNDERS

Meet our dedicated team of leaders who are passionate about helping your business succeed.

STEPHANIE KARFIAS

General Counsel, Compliance and Risk Executive

Stephanie is a distinguished attorney and General Counsel known for strategic thought leadership in legal and compliance domains.

With a career spanning roles at Mission Lane, Truist, Capital One, and McGuireWoods LLP, her expertise includes corporate legal management,
team motivation, and executive-level influence.

Holding a J.D. and MBA from Washington University and a BA in Economics from Vanderbilt, Stephanie is a respected leader in the fintech industry.

Stephanie's Specialities

Strategic Consulting

Strategic Planning and Execution
Complex Negotiations and Matter Management
Policy Development and Implementation
Financial and Human Capital Management

Legal and Compliance

Corporate and Board Governance
State and Federal Consumer Financial Regulations
Private Securitizations
Equity and Debt Issuance
Compliance and Risk Management
Regulatory Relations
Information Security and Data Privacy

MELISSA LEWIS

Marketing & Growth Strategy Executive

Melissa's expertise spans defining market opportunities, crafting winning business cases, and driving sales growth through new initiatives.

Her ability to link insights to end-user value and her understanding of the various processes to get there have helped deliver success to many customers. With a blend of large corporate experience and entrepreneurial spirit, she's adept at navigating ambiguity and spearheading projects.

Her diverse client base includes start-ups, family-owned firms, and multinationals, showcasing her versatile skill set in achieving revenue growth. She holds a BS in Economics from Vanderbilt University and an MBA in International Business from the University of South Carolina Darla
Moore School of Business.

Melissa's Specialities

Strategic Consulting

Long term strategic planning
Winning go-to-market strategies
Risk Assessment & Mitigation Strategies
Thought Leadership

Revenue Growth Plans

Market assessments
Business case development
Segmentation
Campaign creation
Account based marketing

Pipeline Generation

Targeted high-value events
Event planning and execution
Speaker readiness
Partner Business Development

Sales Consulting

Outreach strategies
1:1 pitch coaching
Discovery
Pitch Decks
Event success

JANELLE RANEY

Marketing and Positioning Executive

Janelle has been a start-up CMO and was Zoom's first product marketer overseeing pricing, competitive intelligence, analyst relations, partnerships, and industry marketing. She successfully launched several new products globally, focusing on both PLG and ensuring enterprise adoption and growth across verticals.

She has a proven track record of scaling businesses from early stages to $4B+ by building marketing engines, solving challenges, and achieving tangible results. With a data-driven approach and profound market understanding, she is a master of successful go-to-market plans. She holds a BS in Mathematics from Vanderbilt University and an MBA in Marketing and Finance from NYU Stern School of Business.

Janelle's Specialities

Messaging and Positioning

Bridge the gap between market insights and end-user value
Highlight your differences in simple language

Analyst Relations

Get ready for analyst days, Forrester Waves or Gartner MQs.

Customer Insights

Advisory Boards
Surveys
Leverage Voice of Customer

Content Development

Websites
White papers
Pitch decks
Thought leadership

Pricing

From freemiums to enterprise volume plans